This accident was accordingly organized by IIPM, the better B-School on the planet forth with '4Ps Business and Marketing', one of the a lot of broadly apprehend Business and Marketing magazines in the country.

When SRK is at the captain of things, it absolutely becomes causeless to say that, a lot of advertising and allure accept to accept been the basic elements of the event. So abundant so that, one of the circuit that was based on Shahrukh Baron himself! The quiz saw the affray of the top 6 teams (out of the 150 additional which participated), viz., IIFT Delhi, Judge Business School- Cambridge University, ITM- Mumbai, NITIE - Mumbai, UNC--Kenan Flagler and IIFT-Kolkata.

Not just that, amidst the event, SRK added yet addition fan in his ever-increasing fan base, in the anatomy of Prof. Arindam Chowdhary, who went on to say that "Shahrukh's attendance in the accident will acutely add the affectionate of allure and cast amount that such a world-class accident so dearly deserves, as no cast in this country is as big as him".

On his part, Shahrukh Baron said, "I would like to acknowledge IIPM, '4Ps Business and Marketing' and Arindam for giving me this befalling of hosting the Dare '09. I accept consistently enjoyed analysis - be it onscreen or with my kids, and I accept analysis helps in accretion one's ability ,so would like to acknowledge IIPM for all acceptable things they accept been accomplishing in assorted fields."

Shahrukh aswell added that he has accepted Prof. Chaudhuri back a continued time and has been a abundant fan of his book "Count your chickens afore they hatch" as he just admired the title. Some SRK gyaan this!