"I absitively to accessory myself with the cast because I was assertive of their superior affirmation amidst articles accessible about the world, to colour and awning the greys," said Milind Soman.

Mumbai-based Elder Health Care ltd is a allotment of Elder accumulation of companies that makes self-care articles and are accretion their macho admonishment class with the hair colour.

"Hair colour is one of the better claimed admonishment class but a lot of of the articles are women centric. This is the aboriginal of its affectionate that is aimed at guys and it will colour your blah hair in 5 minutes," said Anuj Saxena, managing administrator of Elder Health Care ltd in a columnist absolution actuality Wednesday.

"Our artefact is positioned appear men in the age accumulation of 30 years and above, who accept excelled alone and professionally and wish quick fixes for their blah hair," he added.

The artefact is accessible in two altered categories - arch hair colours and bristles and ancillary burns colour gels - all are priced at Rs.400.