Kareena Kapoor has beckoned with yet addition befalling to bethink her iconic characters ‘Poo’ - Kabhi Khushi Kabhi Gham and ‘Geet’ - Jab We Met.
But these are not for a film, but for a new ad shoot.
Frito-Lay, Pepsi’s bite division, has formed out a cast alternative for Kurkure Desi Beats: Crunchy Wheat.
And this Kareena’s two admired avatars abutment this launch.
The ad starts with Kareena as ‘Poo’ badly searching for help. While casual through the edge fields, she finds a backpack of Kurkure’s new acidity on a scarecrow.
On tasting it, she forgets her annoyance and discovers her ‘desi’ side. She is apparent as ‘Geet’ from her acknowledged blur ‘Jab We Met’ in the closing bisected of the ad film.
Mmm! Great Improvisation on Integrated business Communications (IMC).
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