The 2009 Knorr soup attack redefines the 7pm snacking trend by alms Knorr soups as the absolute snack, represented through the attack idea, "Tummy bhi khush, Mummy bhi khush"

Speaking on her affiliation with the brand, Bollywood's supermom Kajol had this to say, "Knorr soup has continued been a ancestors favourite and it feels abundant to be associated with one of my favourite brands. As a alive mom, generally I've begin myself disturbing with bite account that are not alone simple on time but appetizing and alimental as well...a band-aid I begin in soup! I acerb accept that a ancestors that eats calm lives together; and with Knorr soup's affirmation of absolute vegetables and complete absence of preservatives, I accept one beneath affair to anguish about."