It is an accomplished best for IIFA's celebrations and we are aflame to accompany its abracadabra to that aces city," said Amitabh Bachchan, the IIFA cast ambassador.

For the 10th year celebrations, Wizcraft International Entertainment Pvt. Ltd, the organisers of the event, are able a accomplished set of surprises at the weekend to be sponsored by Videocon.

"We are appreciative of IIFA's progression over the endure 10 years. It is auspicious to see IIFA's achievements over the years and we are animated to see the accident adulatory a decade of magic," said Sabbas Joseph, one of the admiral of IIFA.

"Our viewership of IIFA has already beyond 600 million. Each of the host destinations accept appear advance in tourism, blur shootings in their arena and advance in Indian investments," he added.

The IIFA Weekend is accepted to allure added than 500 luminaries from the Indian blur industry.