In a babble with Bollywood Hungama on the sidelines of the columnist appointment in Mumbai, Christopher Ng, General Manger, Electronic Arts Asia Pacific, aggregate the company's India strategy, "The gaming ball business is a actual big worldwide. With the bargain PS3 and Xbox Arcade, we will see added assimilation in India. India is one of out focus areas but we aswell charge to prioritize."

On the acumen abaft closing its India office, Christopher said, "With the banking crisis that's been looming for the accomplished year, a administration accommodation had to be taken to shut the India office. We accept been alive with three distributors (Excel, Milestone Interactive and Redington India) for a continued time and they are accomplishing a acceptable job. End of the day (the attendance or absence of an appointment in India) doesn't absolutely accomplish a difference."

Since downing the shutters of its India appointment in February this year, EA has been administration the business from its Singapore office.