She has aswell been the cast agent of all-around haircare cast L'Oreal back 2003.
Noted ad-man Prahlad Kakkar says Aishwarya is approved by acclaimed brands because she is added than just an extra and is generally perceived as an agent of India.
"Aishwarya was never a big or above advocate of Indian products. She has an absorbing account of all-embracing brands to her name and that's because she is not just an extra who can be advised on hits and flops, but the actuality that she is a adumbrative of the Indian woman and is an agent of the country," Kakkar, who fabricated her acclaimed as Sanju in a 1993 TV bartering for Pepsi, told IANS on fizz from Mumbai.
Even assembly of the brands that Aishwarya endorses feel she adds a new ambit to their products.
"Aishwarya has been associated with us back 1999 and it is a big help. Not alone in this country but aswell globally," Charles Villoz, carnality admiral (sales) of Longines International, had beforehand said.
"People beyond the apple adulation Bollywood films and they go housefull. Wherever we accept travelled (with Aishwarya) the acknowledgment has been overwhelming. She is a all-around face and we would like to abide this affiliation as continued as possible," Villoz said.
For Aishwarya, who has fabricated her attendance acquainted internationally through English accent films like "Bride and Prejudice", "Mistress of Spices", "Provoked" and "Pink Panther 2", signing films and endorsements has been a actual careful affair.
When she was approached to advance L'Oreal's derma whitening cream, the adorableness queen-turned-actress banned as she didn't wish to endorse such a artefact abnormally in India, area one's derma colour is an issue, said a antecedent abutting to Aishwarya.
"Whether it is films or endorsements, I am - and accept been - actual careful about my work. I yield up plan which apparel me and fits in my schedule," Aishwarya had told IANS.
"I don't yield projects that I cannot handle because I accept in absolutely accomplishing the commitments fabricated by me," she added.
A lot had been said about Aishwarya's dipping acceptance as Bollywood's ascendant endorsement queen if 24-year-old Katrina Kaif replaced her as the face of Nakshatra jewellery endure year.
And belief was abounding about the acumen abaft the replacement, with some adage that Katrina was roped in to add added youthfullness to the brand. But it was allegedly Aishwarya who absitively to abstract herself from the brand.
"There was a lot of fizz if Katrina stepped in as the cast agent for Nakshatra. But it wasn't that Aishwarya was dethroned, because the cast was aberration out into altered accessories," the antecedent abutting to the above Miss Apple said.
"Ash had beforehand active De Beers for their cast Nakshatra. Afterwards De Beers awash this cast to the Gitanjali accumulation and they started aberration out into accessories like hairbands, clips, etc. That's if she absitively to abstract herself from the cast and afterwards it went to Katrina," the antecedent told IANS on action of anonymity.
Aishwarya, who acclaimed her additional marriage ceremony with amateur bedmate Abhishek Bachchan Monday, aswell had claimed affidavit to abjure her affiliation with Coca-Cola, one of the better brands she was acknowledging in India.
"Aishwarya was never asked to leave acknowledging a product, it was consistently her own decision. If she larboard Coca-Cola, it was a accommodation taken alone afterwards she was traveling to ally Abhishek because the Bachchans no best accept in announcement and acknowledging aerated drinks," the antecedent added.
According to industry insiders, Aishwarya takes home about Rs.1 billion from commercial assignments annually.
