Henkel India Bound appear the re-launch of its flagship dishwash cast Pril, a key amateur in the apparatus cleaner category. Pril Aqueous is now re-launched as Pril Perfect.

Pril's transformation to Pril Absolute will be reflected in its new logo design, packaging and cast ambassador.

Pril has aswell roped in Sonali Bendre as the new Cast Ambassador.

As allotment of the deal, Sonali will affection in the new Pril commercials, the aboriginal of which will hit the arch TV channels.

Says Mr. Jayant Singh, Managing Director, Henkel India Limited, "We are blessed to assurance up Sonali Bendre as the new face for Cast Pril. Over the years, Pril has stood for best superior that our consumers can depend upon. We accept Sonali epitomizes the ethics of Pril and we are assured of the success of this relationship."

Speaking about the amazing abeyant of the brand, Sonali said, "Today, a artefact like the new Pril Absolute is invaluable to every household. I'm appreciative to be associated with Pril, a cast that provides top cleft superior and connected addition in every drop. Pril is a accept to accept in my kitchen."