By Hindustan Times

Mumbai, May 23 -- Sushmita Sen has the words, I AM, tattooed on her wrist, but she is not the only one. Almost all the members of Tantra, her company, her parents, friends and fans have begun sporting the tattoo too. "Sushmita was the first one to get the tattoo.

Eventually we all saw the meaning behind it and got ourselves inked too," says Sen's secretary Rebecca Pereira.

The next time you see someone with I AM on their bodies, you know who was the inspiration. Ask Pereira if they're forming an I AM cult, and she says "Yes, it's like a religion to us." We spotted about 10 people with the I AM tattoo at the event itself, but Pereira is quick to clarify that no one was forced to get the tattoo.

"It wasn't a compulsion. In fact, when we were getting tattooed, we met a lady there who had been through a difficult period in her life. She asked us what I AM meant.

When we told her, she was so touched, that she got one for herself," says Pereira, adding that her 19-year-old son has also taken to this philosophy. Given the speed at which the I AM wave is catching on, Sen is probably the first celebrity to have a tattoo fan club to her credit.