By Hindustan Times

Mumbai, May 6 -- You don't need to be best friends with Aishwarya Rai Bachchan to share her wardrobe. Thanks to Mumbai-based website, indianhangar.com, your bridal trousseau can come straight from the sets of Jodhaa Akbar.

Started by shopping aficionado, Mallika Singhania, the website offers Bollywood freaks a chance to get big budget costume designers like Neeta Lulla to design garments almost identical to those worn by our leading ladies on screen.

Rai's Devdas and Jodhaa Akbar looks feature prominently on the website and as Singhania explains, "People are still crazy about the clothes in Devdas. I think it's the combination of Aishwarya Rai and the clothing that create this lasting effect." Clients can browse the website and select the star looks they want copied. And instead of getting a cheap imitation, Singhania arranges for the original designer to recreate a customised ensemble.

"A lot depends on the client's budget too," Singhania admits. "If they cannot afford to get the exact replica, the designer will make adjustments to suit your pockets." The pampering can even extend to telephonic interactions between the designer and the client.

While the recently launched website hasn't had any official orders yet, Singhania is excited about the response it has generated. "Kareena Kapoor is very popular; we have lots of people asking for her short kurtis from Jab We Met," reveals Singhania. "Our NRI audience is big, and they don't have many occasions to wear opulent Indian garments. That's why Kareena's casual look works well."

While online shopping is still a niche concept in India, Singhania explains her decision to customise her website. "NRIs are even more obsessed with Bollywood than we are. And designers are very excited to explore new avenues to sell, especially internationally."

With big designer names like Neeta Lulla already onboard, Singhania is also in talks with other Bollywood stalwarts - Manish Malhotra and Vikram Phadnis.

She has realised that the ethnic wardrobes like ones worn by Preity Zinta in Veer Zara or Rani Mukherjee in Kabhi Alvida Na Kehna have maximum appeal. "I've been flooded with requests for Priyanka Chopra's 'Desi girl' look from Dostana. When we get that sari, I think it will be a hot seller. Strangely, despite being a popular star, we haven't had any requests for Katrina Kaif's looks yet," she reveals.