By Hindustan Times

New Delhi, Sept. 12 -- The serial kisser is back! After walking the 'no lip locks on screen' path for several films, actor Emraan Hashmi is back to locking lips in his latest film, Crook-It's Good To Be Bad.

"In the movie, I'm a devious boy from India who deals in piracy and in Australia, plays with the lives of two women simultaneously, so some amount of intimacy is justified.

I've done it in my usual uninhibited, unapologetic way," says Hashmi. The actor feels kissing has now become part of his brand identity. "I guess, because of my liberal, somewhat westernised upbringing, I've never been leery about kissing. It's not as if I was the first actor to do it, but for some reason, it's become a part of my brand identity. Now, even when I don't kiss, it raises as many questions as when I do."

How does his wife react to such scenes? "I don't expect Parveen to be understanding about it but she understands that it's a professional decision that I have to live with," he shrugs. How does he plan to explain his "professional decision" to son Ayaan when he grows up? "I'll figure it out when I get there. Today, 10 year olds say things that shock me so I guess, Ayaan will be the one explaining things to me," he laughs.